How are you marketing your lash business?

Depending on what is important to your customers at the time of search, we suggest that you focus your posts and marketing efforts on 5 key items:

1. PRICE

You’re going to attract this customer by highlighting the following:

• Benefits and bonuses (i.e. buy two services, get one free or free aftercare product pack with any full set)
• Referral programs (i.e. get $10 towards your next visit for every friend you refer)
• Rewards (i.e. punch cards that offer 50% off their 10th fill)

2. QUALITY

You’re going to attract this customer by highlighting the following:

• Feature a lower quality comparison (i.e. NOT MY WORK posts showing what clients came in with, why it was damaging, and how you corrected the issues)
• Feature and promote materials, brands because if you are paying top dollar for a superior product, your clients need to be paying more as well.
• How long the product/service lasts (i.e. post pics of your client’s great retention so potential customers see why you charge more)
• The many features your product/service has (i.e. are you cleansing every client prior to application? Show off how thorough your service really is!

3. ACCESSIBILITY

You’re going to attract this customer by highlighting the following:

• Convenience aspects (i.e. localized ads on Instagram, Yelp, Google)
• Time-saving features of your product/business (i.e. Do you offer online booking and client forms that can be filled out prior to the appointment time?)
• Efficiency + communication (i.e. Are you sending customers text confirmations and reminders?)
• Mobile services (i.e. Will you come to the client for services?)

4. SERVICE QUALITY

You’re going to attract this customer by highlighting the following:

• Start to finish process (i.e. what special touches do you add to enhance the experience? Maybe you massage your customer’s hands during the processing of a lash lift. Or maybe each client is offered a glass of champagne when they arrive.)
• Detail driven (i.e. You are conscientious of producing a mood in your business with music, decor, bed choice, etc.)
• Personal touch + engagement (i.e. Do you know your customers by name? Maybe you track birthdays and anniversaries so you can send thoughtful notes to your clients.)
• Ongoing support and accessible communication (i.e. You follow up with your clients to ensure they had a great appointment and receive feedback for improvement freely.)

5. GENERAL EXPERIENCE

You’re going to attract this customer by highlighting the following:

• Certifications and licensing (i.e. you are posting about ongoing education you are taking and how you will apply that education to your business)
• Time in the industry
• Pulse on the latest innovations (i.e. you are staying up to date on the latest trends and products, always ensuring that your clients are getting the latest and greatest)
• Professionalism (i.e. You recognize the treatment room as an environment for your client to relax and rest. You make a point to respect their time and privacy.)

What are we missing?  Please share what has worked for you.  We would love to hear from each of you!